Have you ever wondered why some products or services just felt right to you? The truth is, success is not coming from an earth-shattering vision or from being charismatic. Success in product development and product management is about connecting the dots and translating the right vision into the right product.
There is no foolproof recipe for product strategy. But there is a process that enables you to craft your unique strategy. A constant rhythm of product management that guides you both in daily business decisions and on your long journey towards realizing your overarching vision. This book lays out the complete process with templates and checklists and gives you everything you need to be a product strategy rockstar.
These tools have been battle-proofed by companies like Amazon, Google, Microsoft and most of the startups you actually heard of. Think of them as a best-of-mixtape of product management practices put together in a unique, coherent package and process.
Including nine exclusive articles from industry experts and product leaders at McKinsey, XING, Kienbaum, Airfocus, Userlane and many more.
Daniel Thulfaut is a passionate digital product & experience strategist and currently running an innovation lab for the award-winning brand studio Interactive Pioneers in Germany. He packs more than 15 years of experience and over 100 projects in product management, agile transformation and software development into this book.
What readers are saying
"Made me rethink our vision immediately. It is so much clearer now and I can feel how my team is more committed to this shared purpose. Great read!"
"Awesome tips and insights! Just one gold nugget after the other... "
"One of the best books on product management I have read in a long time. Highly recommended! The strategy blueprint alone is worth the price."
"If you are unsure about how to improve or build your strategy - this is the book for you! Read it cover to cover in one session and could apply it instantly."
"Absolutely on point! We have always been too busy to think about strategy. Now we have more focus than ever and prioritize ruthlessly. Five stars!"
"Easy read with great humor. I've been a product owner for almost a decade but still learned a few really cool new approaches."
What will you learn from this book?